TASTE OF MEXICO
Taste of Mexico was a multi-day festival on Larimer Square celebrating Denver’s 40th anniversary as Cuernavaca, Mexico’s Sister City. This festival showcased the unique and historical relationship between these two cities while celebrating the rich and diverse Hispanic culture prevalent in the Denver community.
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The rótulos throughout Cuernavaca inspired the branding and design for Taste of Mexico. Rótulos are hand-painted signs that decorate street vendors’ kiosks, restaurants, and retailers. These signs are a significant part of Mexican art tradition, and our branding celebrates the vibrancy and variety of colors and typefaces. Each event has its own individual style, in the same way, that each kiosk does as you walk through the streets.
"This event was the best event we have had on the block since the COVID epidemic. It brought a wide variety of people to the Square and the energy was very positive. I felt like it was great exposure for the block and its tenants."
DOG SAVVY
Taste of Mexico's impact was felt on and off the block. In addition to exceeding all fundraising expectations with our $20,000 contribution to Denver Sister Cities International + The Mexican Cultural Center, Taste of Mexico also made international waves getting the attention of Colorado Governor Jared Polis as well as Denver Mayor Mike Johnston, Cuernavaca Mayor José Luis Urióstegui, and The Mexican Consulate. Not only did Taste of Mexico drive over 500K in sales to the Larimer Square tenants, but it also created economic impact for local vendors, artists, musicians, and small business owners who participated in Taste of Mexico programming such as El Mercado, Pop-Up Art Gallery, Taste of Mexico Music Festival, and more.
Killer event. We need to do more of this kind. Seriously, great to see a ton of new people on the block.
