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FLATSTOCK 99

Introducing a new way to Flatstock

VIEW FULL REPORT
VIEW FULL REPORT

The Flatstock poster show series, by the American Poster Institute (API), is an ongoing series of exhibitions featuring the work of many of the most popular concert poster artists working today. From October 18-20, we hosted Flatstock 99, a three-day poster exhibition and festival that brought some of the most renowned local and national concert poster artists to our client, Dairy Block, in Denver, Colorado.

Challenge

Creating a unique, community-driven event that elevated Dairy Block’s reputation while coordinating multiple moving parts—artists, vendors, braFlatstock exhibitions are typically held in conjunction with larger festivals, such as SXSW, DesignerCon, Outside Lands, and Bonnaroo. Flatstock 99 was one of the first times that Flatstock would be the star of the show. We aimed to prove that the Flatstock experience was exciting enough to be its own singular event and bring enough guests to make the experience rewarding and worthwhile for the nationally renowned artists who made the effort to be there. What we lacked in budget, we matched with passion and creativity, determined to bring this event to fruition.nding, and promotions—within a modest $17.5k budget presented a complex logistical challenge.

Solution

Activating the alley, the event featured 12 artist booths, live printing demonstrations, a Wax Trax pop-up with vinyl DJs all weekend, and live music curated by Sofar Sounds. The weekend kicked off with an artist panel at Venture X, followed by two days of the market. Flatstock also included a hotel package partnership with The Maven. Fireside managed the event’s conceptualization and planning, partnership development, providing budget and project oversight, artist coordination, vendor sourcing, event branding, sponsorship procurement, merch creation, and staffing for Dairy Block. Additionally, Fireside supported with the cross-promotional strategy, including organic social media content, influencer outreach, email campaigns, and website promotion from Fireside channels.

Flatstock 99 was perfectly aligned with the vibrancy and artistic nature of the Dairy Block alley. It also positively impacted the community, drawing notable foot traffic to Dairy Block over the weekend and providing a valuable platform for local artists and Dairy Block tenants.

Working with Fireside has been so seamless. They saw our vision from the start and have really brought everything to life even better than we could have imagined. - Jess Clarke Higgins

Featuring artists from Washington, Canada, New Mexico, Utah, Colorado, and California

$0.48

Cost Per Click

While this is a solid performance compared to the platform benchmark ($0.77), the Dairy Block CPC for traffic ads around the Summer Night Markets was less than half of this, at a $0.22 average Cost per Click. There are several optimizations in terms of campaign setup, targeting parameters, and ad creative development that achieved these results in the Summer, that should be implemented to ensure these ads perform consistently across all events

107,430

Unique Individuals

The Dairy Block Marketing team campaign reached a total of 107,430 unique individuals within the Denver metro area.

34,421

Total Impressions

We saw a lot of impact from the Organic Social Media efforts via Fireside at Five’s channels. Overall, our organic efforts on Instagram in October yielded strong results, aligning with our strategic focus and resonating well with our core audience, primarily through collaborative reels. This data is based on the date we started the promotion (Oct 4) up until the event recap (Oct 22) in comparison to the previous month’s content on Fireside at Five’s accounts.

Working with Fireside has been so seamless. They saw our vision from the start and have really brought everything to life even better than we could have imagined. - Jess Clarke Higgins

The best concert posters have always captured both the essence of the music they promoted and the spirit of the time in which they were produced. - API

1,400

Visits

with a visit frequency of 1.01, meaning most visitors came once.

66

Average Dwell Time

with a median stay of 41 minutes, suggesting visitors engaged for a significant period and potentially explored various aspects of the event and Dairy Block.

33.8

years median age

with the median household income for attendees being $88.6K higher than the Colorado median, indicating a relatively affluent, educated audience.

Recent Work

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let’s havesome fun

We know how to tell the world who your brand is

FLATSTOCK 99

Introducing a new way to Flatstock

VIEW FULL REPORT
VIEW FULL REPORT

The Flatstock poster show series, by the American Poster Institute (API), is an ongoing series of exhibitions featuring the work of many of the most popular concert poster artists working today. From October 18-20, we hosted Flatstock 99, a three-day poster exhibition and festival that brought some of the most renowned local and national concert poster artists to our client, Dairy Block, in Denver, Colorado.

Challenge

Creating a unique, community-driven event that elevated Dairy Block’s reputation while coordinating multiple moving parts—artists, vendors, braFlatstock exhibitions are typically held in conjunction with larger festivals, such as SXSW, DesignerCon, Outside Lands, and Bonnaroo. Flatstock 99 was one of the first times that Flatstock would be the star of the show. We aimed to prove that the Flatstock experience was exciting enough to be its own singular event and bring enough guests to make the experience rewarding and worthwhile for the nationally renowned artists who made the effort to be there. What we lacked in budget, we matched with passion and creativity, determined to bring this event to fruition.nding, and promotions—within a modest $17.5k budget presented a complex logistical challenge.

Solution

Activating the alley, the event featured 12 artist booths, live printing demonstrations, a Wax Trax pop-up with vinyl DJs all weekend, and live music curated by Sofar Sounds. The weekend kicked off with an artist panel at Venture X, followed by two days of the market. Flatstock also included a hotel package partnership with The Maven. Fireside managed the event’s conceptualization and planning, partnership development, providing budget and project oversight, artist coordination, vendor sourcing, event branding, sponsorship procurement, merch creation, and staffing for Dairy Block. Additionally, Fireside supported with the cross-promotional strategy, including organic social media content, influencer outreach, email campaigns, and website promotion from Fireside channels.

Flatstock 99 was perfectly aligned with the vibrancy and artistic nature of the Dairy Block alley. It also positively impacted the community, drawing notable foot traffic to Dairy Block over the weekend and providing a valuable platform for local artists and Dairy Block tenants.

Working with Fireside has been so seamless. They saw our vision from the start and have really brought everything to life even better than we could have imagined. - Jess Clarke Higgins

Featuring artists from Washington, Canada, New Mexico, Utah, Colorado, and California

$0.48

Cost Per Click

YEARS

While this is a solid performance compared to the platform benchmark ($0.77), the Dairy Block CPC for traffic ads around the Summer Night Markets was less than half of this, at a $0.22 average Cost per Click. There are several optimizations in terms of campaign setup, targeting parameters, and ad creative development that achieved these results in the Summer, that should be implemented to ensure these ads perform consistently across all events

Working with Fireside has been so seamless. They saw our vision from the start and have really brought everything to life even better than we could have imagined. - Jess Clarke Higgins

SOCIAL MEDIA STRATEGY & MANAGEMENT
Social media was one of our greatest tools in clarifying the brand's positioning and beginning to build brand awareness. Starting in October of 2023, Fireside was tapped by MAA Milepost 35 to craft an integrated marketing campaign to take the property from pre-leasing into lease-up. We focused on increasing follower growth, website traffic, and prospect & lead generation.

We built the MAA social strategy in two phases. Phase 1 was focused on developing a Denver-centric following by promoting events and giveaways through the Milestones campaign. In Phase 2, shifted our attention to connecting with and nurturing that audience through interactive posts, stories, and reels that communicate MAA's brand story and experience.

The average Instagram engagement rate for the real estate industry is 1.34%, but the content that we created continuously reached over 9%.

Ongoing Event Series
The Milestone event series was our primary tool for engaging with the community. In less than a year, we put on over 14 events that introduced our target audience to MAA. In developing each event, we strategically selected partners with built-in communities to leverage their ethos to positively position MAA Milepost 35 and bring prospects to the property.

The Milestones Event Series started during the pre-leasing phase with activations hosted offsite at different establishments around Denver. During this phase, we were able to drive awareness of MAA Milepost 35 with built-in partner audiences. Some examples of these events would be Live Music at Improper, Free Headshots at From the Hip, and Free Fitness Classes at The Fit Co.

Once leasing began, the series shifted to a wide variety of onsite activations highlighting amenities, attracting potential residents to the property, and creating tour opportunities, and increase awareness about the community. Some examples of these events would be Sofar Sounds, Cooldown Running, Sushi-Making Night, and Craft Night.

Each event enabled us to capture rich content showcasing the MAA Milepost 35 lifestyle, amenities, and community. We leveraged this photo and video content on social media, creating recap reels and individual posts for each event.

GRAND OPENING
The MAA Grand Opening encompassed the best aspects of all the events we had put on to date. It had everything from homemade pizza to a cocktail caravan to DIY screenprinting. The celebration was invaluable in helping MAA connect with new residents and draw in potential residents from all over the city.

Recent Work

Ready to plan your event?

LEARN MORE
LEARN MORE

let’s havesome fun

We know how to tell the world who your brand is

FLATSTOCK 99

Introducing a new way to Flatstock

VIEW FULL REPORT
VIEW FULL REPORT

The Flatstock poster show series, by the American Poster Institute (API), is an ongoing series of exhibitions featuring the work of many of the most popular concert poster artists working today. From October 18-20, we hosted Flatstock 99, a three-day poster exhibition and festival that brought some of the most renowned local and national concert poster artists to our client, Dairy Block, in Denver, Colorado.

Challenge

Creating a unique, community-driven event that elevated Dairy Block’s reputation while coordinating multiple moving parts—artists, vendors, braFlatstock exhibitions are typically held in conjunction with larger festivals, such as SXSW, DesignerCon, Outside Lands, and Bonnaroo. Flatstock 99 was one of the first times that Flatstock would be the star of the show. We aimed to prove that the Flatstock experience was exciting enough to be its own singular event and bring enough guests to make the experience rewarding and worthwhile for the nationally renowned artists who made the effort to be there. What we lacked in budget, we matched with passion and creativity, determined to bring this event to fruition.nding, and promotions—within a modest $17.5k budget presented a complex logistical challenge.

Solution

Activating the alley, the event featured 12 artist booths, live printing demonstrations, a Wax Trax pop-up with vinyl DJs all weekend, and live music curated by Sofar Sounds. The weekend kicked off with an artist panel at Venture X, followed by two days of the market. Flatstock also included a hotel package partnership with The Maven. Fireside managed the event’s conceptualization and planning, partnership development, providing budget and project oversight, artist coordination, vendor sourcing, event branding, sponsorship procurement, merch creation, and staffing for Dairy Block. Additionally, Fireside supported with the cross-promotional strategy, including organic social media content, influencer outreach, email campaigns, and website promotion from Fireside channels.

Flatstock 99 was perfectly aligned with the vibrancy and artistic nature of the Dairy Block alley. It also positively impacted the community, drawing notable foot traffic to Dairy Block over the weekend and providing a valuable platform for local artists and Dairy Block tenants.

Working with Fireside has been so seamless. They saw our vision from the start and have really brought everything to life even better than we could have imagined. - Jess Clarke Higgins

Featuring artists from Washington, Canada, New Mexico, Utah, Colorado, and California

$0.48

Cost Per Click

YEARS

While this is a solid performance compared to the platform benchmark ($0.77), the Dairy Block CPC for traffic ads around the Summer Night Markets was less than half of this, at a $0.22 average Cost per Click. There are several optimizations in terms of campaign setup, targeting parameters, and ad creative development that achieved these results in the Summer, that should be implemented to ensure these ads perform consistently across all events

Working with Fireside has been so seamless. They saw our vision from the start and have really brought everything to life even better than we could have imagined. - Jess Clarke Higgins

SOCIAL MEDIA STRATEGY & MANAGEMENT
Social media was one of our greatest tools in clarifying the brand's positioning and beginning to build brand awareness. Starting in October of 2023, Fireside was tapped by MAA Milepost 35 to craft an integrated marketing campaign to take the property from pre-leasing into lease-up. We focused on increasing follower growth, website traffic, and prospect & lead generation.

We built the MAA social strategy in two phases. Phase 1 was focused on developing a Denver-centric following by promoting events and giveaways through the Milestones campaign. In Phase 2, shifted our attention to connecting with and nurturing that audience through interactive posts, stories, and reels that communicate MAA's brand story and experience.

The average Instagram engagement rate for the real estate industry is 1.34%, but the content that we created continuously reached over 9%.

Ongoing Event Series
The Milestone event series was our primary tool for engaging with the community. In less than a year, we put on over 14 events that introduced our target audience to MAA. In developing each event, we strategically selected partners with built-in communities to leverage their ethos to positively position MAA Milepost 35 and bring prospects to the property.

The Milestones Event Series started during the pre-leasing phase with activations hosted offsite at different establishments around Denver. During this phase, we were able to drive awareness of MAA Milepost 35 with built-in partner audiences. Some examples of these events would be Live Music at Improper, Free Headshots at From the Hip, and Free Fitness Classes at The Fit Co.

Once leasing began, the series shifted to a wide variety of onsite activations highlighting amenities, attracting potential residents to the property, and creating tour opportunities, and increase awareness about the community. Some examples of these events would be Sofar Sounds, Cooldown Running, Sushi-Making Night, and Craft Night.

Each event enabled us to capture rich content showcasing the MAA Milepost 35 lifestyle, amenities, and community. We leveraged this photo and video content on social media, creating recap reels and individual posts for each event.

GRAND OPENING
The MAA Grand Opening encompassed the best aspects of all the events we had put on to date. It had everything from homemade pizza to a cocktail caravan to DIY screenprinting. The celebration was invaluable in helping MAA connect with new residents and draw in potential residents from all over the city.

Recent Work

Ready to plan your event?

LEARN MORE
LEARN MORE

let’s havesome fun

We know how to tell the world who your brand is